Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances Distinguished Marketing Scholar Award. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
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Produktdetails
Weitere Autoren: Moore, Ellen M. / Woodside, A. G.
- ISBN: 978-0-7623-0869-9
- EAN: 9780762308699
- Produktnummer: 1527949
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 236 S.
- Masse: H24.0 cm x B16.1 cm x D1.7 cm 525 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 525
63 weitere Werke von Arch G. Woodside:
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
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