Buyology
Truth and Lies About Why We Buy
NEW YORK TIMES BESTSELLER • A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.-TimeHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest…
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Produktdetails
Weitere Autoren: Underhill, Paco
- ISBN: 978-0-385-52389-9
- EAN: 9780385523899
- Produktnummer: 5310618
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 272 S.
- Masse: H20.1 cm x B13.4 cm x D2.2 cm 216 g
- Gewicht: 216
Über den Autor
MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
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Truth and Lies About Why We Buy
Truth and Lies About Why We Buy
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