The Sentient Enterprise
The Evolution of Business Decision Making
A NEW MODEL FOR ANALYTIC CAPABILITY, MATURITY, AND AGILITY AT SCALE The Sentient Enterprise summarizes the achievement of sentience that an analytics journey should lead companies toward. It's not meant to represent an actual destination. The Sentient Enterprise is more of a North Star that every large business should aspire to be, as it struggles to make decisions at the speed of data. However, Mohan and Oliver did determine that a Sentient Enterprise must have five foundational qualities. It must be: Proactive and able to sense micro-trends signaling the next opportunity or alerting the next crisis Frictionless because it can act as a sing…
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Produktdetails
Weitere Autoren: Sawhney, Mohanbir
- ISBN: 978-1-119-43889-2
- EAN: 9781119438892
- Produktnummer: 24106043
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 176 S.
- Plattform: PDF
- Masse: 4'218 KB
- Auflage: 1. Auflage
Über den Autor
OLIVER RATZESBERGER is executive vice president and chief product officer of Teradata Corporation. Prior to Teradata, he spent seven years at eBay where he led their data warehouse and big data platform programs. He also has deep experience with open source startups. Ratzesberger joined Teradata in early 2013 as leader of the Teradata Research & Development software teams. As head of Teradata R&D, he now oversees a global organization including more than 1,900 technologists around the world. MOHAN SAWHNEY is the McCormick Foundation Chair of Technology, Clinical Professor of Marketing and the Director, Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University. Professor Sawhney is a globally recognized scholar, teacher, consultant and speaker in innovation, strategic marketing and new media. His research and teaching currently focuses on modern marketing, organic growth and business innovation. Professor Sawhney advises and speaks to Global 2000 firms and governments worldwide and has written six management books as well as dozens of influential articles in leading academic journals and managerial publications. OLIVER RATZESBERGER is executivevice president and chief product officerof Teradata Corporation. Prior to Teradata,he spent seven years at eBay where he ledtheir data warehouse and big data platformprograms. He also has deep experiencewith open source startups. Ratzesbergerjoined Teradata in early 2013 as leaderof the Teradata Research & Developmentsoftware teams. As head of Teradata R&D,he now oversees a global organizationincluding more than 1,900 technologistsaround the world.MOHAN SAWHNEY is the McCormickFoundation chair of technology, clinicalprofessor of marketing and the director,Center for Research in Technology &Innovation at the Kellogg School ofManagement at Northwestern University.Professor Sawhney is a globally recognizedscholar, teacher, consultant and speakerin innovation, strategic marketing and newmedia. His research and teaching currentlyfocuses on modern marketing, organicgrowth and business innovation. ProfessorSawhney advises and speaks to Global2000 firms and governments worldwideand has written six management booksas well as dozens of influential articles inleading academic journals and managerialpublications.
2 weitere Werke von Oliver Ratzesberger:
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