Cotton
Companies, Fashion & The Fabric of Our Lives
This book brings together contributors from a wide range of disciplines to explore the importance of cotton as a major resource for US fashion businesses. Rooted in a lengthy investigative research project that deployed undergraduate and graduate students and faculty researchers to US fashion businesses that rely on cotton to make their garments--with the goal of better understanding how such a key resource is sourced, priced, transported, manipulated, and, ultimately, sold on to the consumer as a stylish garment. The contributors focus in particular on the role of brands in the marketing of cotton goods, and the way that brand marketing crea…
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Produktdetails
Weitere Autoren: Lewis, Tasha L. (Cornell University) (Hrsg.) / Wyatt, Nioka (Thomas Jefferson University, USA) (Hrsg.)
- ISBN: 978-1-78320-685-8
- EAN: 9781783206858
- Produktnummer: 19706740
- Verlag: Intellect Books
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 108 S.
- Masse: H22.9 cm x B22.9 cm x D0.0 cm 340 g
- Gewicht: 340
- Sonstiges: Professional & Vocational
1 weiteres Werk von Hancock II, Joseph H. (Drexel University, Philadelphia, USA) (Hrsg.):
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