Sport and Corporate Nationalisms
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting the…
Mehr
CHF 45.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Andrews, David L. (Hrsg.) / Cole, C. L. (Hrsg.)
- ISBN: 978-1-85973-799-6
- EAN: 9781859737996
- Produktnummer: 33593501
- Verlag: Bloomsbury 3PL
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 256 S.
- Masse: H23.3 cm x B15.4 cm x D2.4 cm 462 g
- Auflage: First
- Gewicht: 462
Über den Autor
Michael L. Silk Assistant Professor,Sport, Commerce and Culture, University of Maryland David L. Andrews Associate Professor of Sport and Cultural Studies, University of Maryland C.L. Cole Associate Professor of Kinesiology, Gender and Women's Studies,Afro-American Studies, Sociology, and The Unit of Criticism and Interpretative Theory, University of Ilinois
4 weitere Werke von Michael L. (Hrsg.) Silk:
Bewertungen
Anmelden