Organisational Change and Transition
An Investigation into Richard Murphy's Change Management at Biscuit & Co Ltd
Essay aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, , Sprache: Deutsch, Abstract: Change is inevitable for corporations in order to gain and sustain a competitive advantage within global markets. Referring to Peters and Waterman (2004), the McKinsey 7-S model provides a valuable basis to identify the current situation within Biscuit & Co Ltd (BCL). [...] In 2004, after initiating a massive change programme within BCL, Murphy pushed for a new product launch supported by the Board of BCL. Although the product launch seemed to be successful, Murphy's actions caused massive conflicts between production…
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Produktdetails
- ISBN: 978-3-656-13779-5
- EAN: 9783656137795
- Produktnummer: 24232146
- Verlag: Grin Verlag
- Sprache: Deutsch
- Erscheinungsjahr: 2012
- Seitenangabe: 22 S.
- Plattform: EPUB
- Masse: 529 KB
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