Atanu (Hrsg.) Adhikari

Strategic Marketing Cases in Emerging Markets

Ebook (PDF Format)

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners a… Mehr

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Produktdetails

Weitere Autoren: Roy, Sanjit Kumar (Hrsg.)

ISBN: 978-3-319-51545-8
EAN: 9783319515458
Produktnummer: 33312021
Verlag: Springer-Verlag GmbH
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 166 S.
Plattform: PDF
Masse: 5'274 KB
Abbildungen: 18 schwarz-weiße und 33 farbige Abbildungen, Bibliographie

Über den Autor

Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode. Sanjit Kumar Roy is Assistant Professor of Marketing at the University of Western Australia, Australia.