Contemporary Issues in Marketing and Consumer Behaviour
This exciting new edition of Maclaran and Parsons' acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structure, making it ideal for one-semester courses.
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Produktdetails
Weitere Autoren: Maclaran, Pauline (Royal Holloway, University of London, UK) / Chatzidakis, Andreas (Royal Holloway, University of London, UK)
- ISBN: 978-0-415-82691-4
- EAN: 9780415826914
- Produktnummer: 22644151
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 186 S.
- Masse: H23.6 cm x B15.7 cm x D1.1 cm 264 g
- Auflage: 2 New edition
- Abbildungen: 1 Line drawings, black and white; 7 Halftones, black and white; 4 Tables, black and white; 8 Illustrations, black and white
- Gewicht: 264
Über den Autor
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.Andreas Chatzidakisis Senior Lecturer in Marketing at Royal Holloway, University of London, UK.
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