Public Relations
In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: Planning and outsourcing Business writing Working with printers, photographers and designers Promotions, functions and other events Crisis management New developments in technology Assessment and evaluation This fully updated second edition now includes new information on professional advisers, spin docto…
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Produktdetails
- ISBN: 978-0-7494-4072-5
- EAN: 9780749440725
- Produktnummer: 8419693
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 162 S.
- Masse: H23.4 cm x B15.6 cm x D0.9 cm 257 g
- Abbildungen: Paperback
- Gewicht: 257
Über den Autor
Philip Henslowe
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