Politicking Online
The Transformation of Election Campaign Communications
In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.
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Produktdetails
- ISBN: 978-0-8135-4488-5
- EAN: 9780813544885
- Produktnummer: 4364018
- Verlag: Rutgers University Press
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 312 S.
- Masse: H22.9 cm x B15.2 cm x D0.0 cm 567 g
- Gewicht: 567
- Sonstiges: Professional & Vocational
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