Implementing Key Account Management
Designing Customer-Centric Processes for Mutual Growth
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management,…
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Produktdetails
Weitere Autoren: Davies, Mark / Guesalaga, Rodrigo / Holt, Sue
- ISBN: 978-0-7494-8276-3
- EAN: 9780749482763
- Produktnummer: 28132684
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 352 S.
- Plattform: EPUB
- Masse: 5'005 KB
- Auflage: 1. Auflage
Über den Autor
Mark Davies, Rodrigo Guesalaga, Sue Holt, Javier Marcos
1 weiteres Werk von Javier Marcos:
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