UNCOPYABLE
What separates average businesses from extraordinarily successful ones?Better product? Your competitor will rapidly reverse-engineer your secretsauce and get their better-thanyours version on the market fasterthan you can say Usain Bolt.Better customer service? All of your competitors say they provide thebest customer service. It's a wishywashy phrase . . . a vague generalitymeaning nothing.Better pricing? You're kidding, right? The company that lives on price willdie on price.More harsh reality: Almost all industries today struggle with theincreasing commoditization of their products and services, puttingconsiderable pressure on prices and m…
Mehr
CHF 40.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
- ISBN: 978-1-59932-787-7
- EAN: 9781599327877
- Produktnummer: 22297144
- Verlag: Advantage Media Group
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 152 S.
- Masse: H22.9 cm x B15.7 cm x D1.5 cm 363 g
- Gewicht: 363
Über den Autor
Meetings & Conventions Magazine calls Steve Miller the Idea Manfor his nontraditional, no-spin approach to marketing andbranding.Steve calls himself Kelly's Dad. That's who he is. His business titleis Marketing Gunslinger. He helps businesses grow by achievingUncopyable Superiority.Since founding The Adventure LLC in 1984, Steve's consulting clientshave ranged from entrepreneurs to Fortune 100 corporations, includingProctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, PhilipsElectronics, and Coca-Cola. He's also consulted for North America'slargest exhibitions, including AEM's CONEXPO-CON/AGG,the International Manufacturing Technology Show, the InternationalHome & Housewares Show, the Work Truck Show, and the Sweets &Snacks Expo.Steve has presented over 1500 speeches and workshops aroundthe world in 126 different industries, including the prestigious TEDConference.Besides his seven books, Steve has written for and been featured inover 250 publications, including Fast Company, Business Week, Fortune,Wall Street Journal, Washington Post, and Highlights for Children.(Okay, he made that last one up.)Learn more about Steve at UncopyableTheBook.com.Follow on Twitter: @SteveAMiller
100 weitere Werke von Steve Miller:
Bewertungen
Anmelden