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Nancy Lee

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Ebook (PDF Format)

In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising, encourage our employees to volunteer, or do we also alter our business practices? How do we integrate a new initiative into current strategies? How do w… Mehr

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Produktdetails


Weitere Autoren: Kotler, Philip
  • ISBN: 978-0-471-70452-2
  • EAN: 9780471704522
  • Produktnummer: 13817096
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 320 S.
  • Plattform: PDF
  • Masse: 9'096 KB

Über den Autor


PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley. NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.

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