Market Driven Organization
'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths a…
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Produktdetails
- ISBN: 978-1-4711-0447-3
- EAN: 9781471104473
- Produktnummer: 29205678
- Verlag: Simon & Schuster Uk
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 304 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Communication and Innovation at the Wharton School of the University of Pennsylvania. He has written more than 135 articles and twelve books.
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