Critical Corporate Communications
A Best Practice Blueprint
Effective communication lies at the heart of every successful business. All good communication involves an efficient exchange of information, both internally and externally. In addition, knowing what and how to convey a message is equally important. Proliferating methods of communication, e.g. email, fax, mobile, Internet, telephone, verbal and non-verbal exchanges, widen the range of choices, and also increase the chances of choosing an inappropriate channel for getting your message across. Real-life examples illustrate best and worst practice in communication. A communications audit is also provided, looking in detail at which forms of com…
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Produktdetails
Weitere Autoren: Langford-Wood, Naomi
- ISBN: 978-0-470-85569-0
- EAN: 9780470855690
- Produktnummer: 13915246
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 192 S.
- Plattform: PDF
- Masse: 1'377 KB
Über den Autor
Brian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.
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A Best Practice Blueprint
A Best Practice Blueprint
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