Media and Audiences: New Perspectives
a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century... European Journal of Communication*How has the concept of 'the audience' changed over the past 50 years?*How do audiences become producers and not just consumers of media texts?*How are new media affecting the ways in which audiences are researched?The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also t…
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Produktdetails
Weitere Autoren: Nightingale, Virginia
- ISBN: 978-0-335-20691-9
- EAN: 9780335206919
- Produktnummer: 17632423
- Verlag: Open University Press
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 208 S.
- Masse: H22.4 cm x B17.0 cm x D1.3 cm 336 g
- Gewicht: 336
- Sonstiges: Tertiary Education (US: College)
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