An Overview of The Public Relations Function, Second Edition
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief c…
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Produktdetails
Weitere Autoren: Rawlins, Brad / Martin, Thomas R.
- ISBN: 978-1-949443-67-7
- EAN: 9781949443677
- Produktnummer: 30240682
- Verlag: Business Expert Press
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 196 S.
- Plattform: EPUB
- Masse: 5'107 KB
- Auflage: 2. Auflage
Über den Autor
Shannon A. Bowen, PhD, professor, University of South Carolina. In more than 100 publications, she focuses on ethical decision making within the highest level of organization.
3 weitere Werke von Shannon A. Bowen:
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