Hermawan Kartajaya

Marketing 5.0

Technology for Humanity

Ebook (PDF Format)

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the Four P's of Marketing, Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip K… Mehr

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Produktdetails

Weitere Autoren: Kotler, Philip / Setiawan, Iwan

ISBN: 978-1-119-66857-2
EAN: 9781119668572
Produktnummer: 35707669
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 224 S.
Plattform: PDF
Masse: 5'061 KB

Über den Autor

PHILIP KOTLER, PHD, is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers. He is the recipient of numerous awards and honorary degrees from schools worldwide. Philip has an incredible international presence- his books have been translated into more than 25 languages, and he regularly speaks on the international circuit. HERMAWAN KARTAJAYA is the founder and Executive Chairman of MarkPlus, Inc., and is one of the 50 Gurus Who Have Shaped the Future of Marketing, according to the Chartered Institute of Marketing, United Kingdom. Hermawan is also a recipient of the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He is also the Chairman of the Asia Council for Small Business and a co-founder of the Asia Marketing Federation. IWAN SETIAWAN is the Chief Executive Officer of MarkPlus, Inc., where he helps businesses design their corporate and marketing strategies. A frequent writer and speaker, Iwan is also the Editor-in-Chief of Marketeers.