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Don Peppers

Extreme Trust

Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

Ebook (EPUB Format)

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this trustability will transform every industry. Retail banks won't be able to r… Mehr

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Produktdetails


Weitere Autoren: Rogers, Martha
  • ISBN: 978-1-101-56127-0
  • EAN: 9781101561270
  • Produktnummer: 17672112
  • Verlag: Penguin Publishing Group
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 304 S.
  • Plattform: EPUB
  • Masse: 906 KB

Über den Autor


Don Peppers and Martha Rogers have published nine books together, their first, The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993), has been hailed as one of the bibles of the new marketing. They are the founders of Peppers & Rogers Group, a global consulting firm with offices on six continents. Their client list has included Bank of America, the US Postal Service, Isbank (Turkey), and HM Revenue & Customs (UK's tax authority). Both were named among Business 2.0 Magazine's 19 foremost business gurus of our time. peppersandrogersgroup.com

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