Battling Big Box
How Nimble Niche Companies Can Outmaneuver Giant Competitors
Turning any small business into a success is tough. Doing so in a market crowded with Wal-Mart-sized competitors seems challenging, to put it kindly. Yet America's 26 million small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalize on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle???and beat???the Big Box and chain competition. Whether the arena is business-to-business or business-to-consumer, retailing, manufacturing, or services, it's a battle of David vs. Goliath on steroids. The mega-sized competition has deep pockets, ma…
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Produktdetails
Weitere Autoren: Marks, Susan
- ISBN: 978-1-60163-028-5
- EAN: 9781601630285
- Produktnummer: 3738147
- Verlag: Career Press
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 256 S.
- Masse: H21.0 cm x B13.3 cm x D1.3 cm
- Sonstiges: Professional & Vocational
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