Converting Customer Value
From Retention to Profit
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a c…
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Produktdetails
Weitere Autoren: Burton, Jamie / Gleaves, Robin / Kitshoff, Jan
- ISBN: 978-0-470-01634-3
- EAN: 9780470016343
- Produktnummer: 16125915
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 410 S.
- Masse: H22.8 cm x B16.2 cm x D2.8 cm 714 g
- Gewicht: 714
- Sonstiges: Professional & Vocational
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