Change by Design, Revised and Updated
How Design Thinking Transforms Organizations and Inspires Innovation
The subject of design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design t…
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Produktdetails
- ISBN: 978-0-06-285662-3
- EAN: 9780062856623
- Produktnummer: 27562293
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 304 S.
- Masse: H23.7 cm x B16.4 cm x D3.2 cm 460 g
- Gewicht: 460
Über den Autor
Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.
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