Brands with a Conscience
How to Build a Successful and Responsible Brand
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measures of success across economic, human, social and environmental factors. They are then used as the criteria to assess twelve carefully selected case s…
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Produktdetails
Weitere Autoren: Horlings, Sandra (Hrsg.)
- ISBN: 978-0-7494-7545-1
- EAN: 9780749475451
- Produktnummer: 20166846
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 2'932 KB
- Auflage: 1. Auflage
Über den Autor
Nicholas Ind, Sandra Horlings
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