Tourism Service Experiences in Vietnam
The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider's attributes…
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Produktdetails
Weitere Autoren: King, Brian
- ISBN: 978-1-61728-034-4
- EAN: 9781617280344
- Produktnummer: 17697425
- Verlag: Nova Science Publishers Inc
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 70 S.
- Masse: H23.0 cm x B15.5 cm x D0.5 cm 142 g
- Gewicht: 142
- Sonstiges: Professional & Vocational
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