Toons in Toyland
The Story of Cartoon Character Merchandise
Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view.Toons in Toyland focuses mainly on the post-World War II years, circa 1946-1980, when the last baby boomers were in high school. During those years, the mass merchandising of cartoon characters peaked. However, the concept of licensing cartoon characters for toys, trinkets, and other mercha…
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Produktdetails
- ISBN: 978-1-62674-500-1
- EAN: 9781626745001
- Produktnummer: 20595456
- Verlag: Canongate Books
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 312 S.
- Plattform: EPUB
- Masse: 21'649 KB
- Auflage: EPUB Single
- Abbildungen: 400 color illustrations
Über den Autor
Tim Hollis
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