The Icarus Deception
How High Will You Fly?
In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, bec…
Mehr
CHF 29.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
L048:
Lieferbar in 48 Stunden
Produktdetails
- ISBN: 978-1-59184-607-9
- EAN: 9781591846079
- Produktnummer: 13464404
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 256 S.
Über den Autor
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
95 weitere Werke von Seth Godin:
Bewertungen
Anmelden