Rob Alpha (B.A. Social Psychology) examines the origin of sports and subliminal drive that inhabits all humans to play and enjoy sports. We practice sports for a variety of reasons such as health, socializing, passion, performance, etc...but what are the natural and fundamental reasons why we are so passionate about sports in our society? In this book you will discover the deepest origins of our passion for sports as individuals and also why society embraces athletes and sports more than ever. Beware, this essay is thought provoking , unconventional and suited for an open mind . It is an interesting exploration in opening new avenues towards better understanding ourselves and the fundamentals of human behaviour.The author explores a controversial explanation on why humans practice sport. This book examines the origin of sports and subliminal drive that inhabits all humans to play and enjoy sports. We practice sports for a variety of reasons such as health, socializing, passion, performanceetc...but what are the natural and fundamental reasons why we are so passionate about sports in our society? In this book you will discover the deepest origins of our passion for sports as individuals and also why society embraces athletes and sports more than ever. Beware, this essay is thought provoking , unconventional and suited for an open mind . It is an interesting exploration in opening new avenues towards better understanding ourselves and the fundamentals of human behaviour. My lifelong passion for psychology, sociology, anthropology, animal and human behavior and sports has led me to think a lot about why we practice and enjoy all these sports. In this book I shall explore the underlying reasons why we experience and organize sports in certain specific ways, both as spectators and as participants. Why do sports create so much individual and collective joy? Why do we have goals, rules, balls, equipment, objects to hit? Why are victories so important? Why are fields, arenas, courts, courses, similar across different sports? Apart from the obvious reasons (health, fun, competitiveness), why do we practice sports? What makes humans want to practice sports and get better? What makes us create a sport? Why have some sports become so popular? Why are professional athletes so popular? Why is the sport business so successful? Why are many of our most vivid memories linked to great sports victories? What links sports to our unconscious mind and basic reproductive and sexual behavior? How do sports tap into our deepest sources of desire, enjoyment, loyalty, passion and love?