Elizabeth Parsons

Contemporary Issues in Marketing and Consumer Behaviour

Ebook (PDF Format)

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape;* the politics of consumption;* the spaces and places of marketing; and* the relationship between marketing and psychoanalysis.This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.Written by three experts in the field, thi… Mehr

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Produktdetails

Weitere Autoren: Maclaran, Pauline / Chatzidakis, Andreas

ISBN: 978-1-134-05775-7
EAN: 9781134057757
Produktnummer: 23846983
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 192 S.
Plattform: PDF
Masse: 17'873 KB
Auflage: 2. Auflage
Abbildungen: 8 schwarz-weiße Abbildungen, 7 schwarz-weiße Fotos, 1 schwarz-weiße Zeichnungen, 4 schwarz-weiße Tabellen

Über den Autor

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.Andreas Chatzidakis is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.