The Authentic Brand: How Today's Top Entreprenuers Connect with Customers
The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits and beliefs. Ben & Jerry, Bobbi Brown, David Neeleman, Jet Blue; David Oreck; Gary Hirshberg, Stonyfield Farm; Jeff Taylor, Monster.com; Jerry Baldwin, Starbucks; Jim Koch, Samuel Adams Beer; Kate and Andy Spade; Roxanne Quimby, Burt's Bees; and Wally Famous Amos. How they…
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Produktdetails
Weitere Autoren: Amos, Wally / Brown, Bobbi
- ISBN: 978-0-9793101-1-9
- EAN: 9780979310119
- Produktnummer: 3962684
- Verlag: Noble Pr
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 212 S.
- Masse: H21.3 cm x B13.7 cm x D1.3 cm 340 g
- Gewicht: 340
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