Advertising by Design

The guide to CREATIVE multichannel advertising design Advertising by Design inspires truly memorable advertising ideas and design-ones that encompass the fundamentals of good advertising, a spot-on insight into the target audience, and a complete understanding of the core strategic underpinnings of the brand. Broadened to incorporate tools for conceiving ads across print, mobile, television, and social media channels, the updated and expanded Third Edition allows students and professionals to set themselves apart with a skillset to confidently operate in today's sophisticated multichannel advertising ecosystem. Brand-new material explores all the major concepts, strategies, and design principles for transmedia campaigns, from social media and mobile apps to pull marketing as well as the artful science of generating creative, and unique, branded content. Complete with the fresh voices of top creative directors and a diverse showcase of successful ads, Advertising by Design, Third Edition, is a must-have text for students and instructors of advertising concepts and design strategies, as well as a useful reference for practitioners.