Libby Sartain

Brand for Talent

Eight Essentials to Make Your Talent as Famous as Your Brand

Ebook (EPUB Format)

Praise for Brand for Talent As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy. CAMMIE DUNAWAY, Nintendo of America Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped a… Mehr

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Produktdetails

Weitere Autoren: Schumann, Mark

ISBN: 978-0-470-46370-3
EAN: 9780470463703
Produktnummer: 13958942
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 272 S.
Plattform: EPUB
Masse: 883 KB

Über den Autor

Libby Sartain (Bastrop, TX)?was?most recently?Senior VP of Human Resources and Chief People at Yahoo!, Inc. Prior to joining Yahoo! in 2001, Sartain was Vice President of People at Southwest Airlines, where she led all human resources functions. She also played a key role in developing an employment brand strategy which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. She also served as chairman of the Society for Human Resource Management (SHRM) in 2001 and was named fellow of the National Academy of Human Resources in 1998. She is author of HR from the Heart (AMACOM), co-editor of On Staffing (Wiley). She earned degrees from the University of North Texas (MBA) and Southern Methodist University (BBA). Mark Schumann (Ridgefield, CT) is a principal and communication consultant at Towers Perrin, with a focus on organizational and human resource communications. He has also been Manager of Employee Communications for Frontier Airlines. He has also won 10 awards of excellence in employee communications from Business Insurance Magazine. He is a frequent author of articles for leading corporate communication publications including IABC's Communication World and a well-recognized speaker on organizational communication issues.?He holds an MA from the University of Denver and a BA from Austin College. He works in both Dallas, TX?and Stamford, CT.