Persuading Aristotle: The Timeless Art of Persuasion in Business, Negotiation and the Media
Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use ethos, logos and pathos; in demanding face-to-face situations, Thompson shows how.
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Produktdetails
- ISBN: 978-1-86448-739-8
- EAN: 9781864487398
- Produktnummer: 16359309
- Verlag: Allen & Unwin Inc
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 216 S.
- Masse: H21.6 cm x B14.0 cm x D1.2 cm 268 g
- Gewicht: 268
Über den Autor
PETER THOMPSON is host of ABC Radio National's breakfast program, and ABC TV's First Wednesday. He teaches communication through the Australian Graduate School of Management and to private clients.
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