Communication in Political Campaigns
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters…
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Produktdetails
- ISBN: 978-0-8204-8636-9
- EAN: 9780820486369
- Produktnummer: 19038218
- Verlag: Peter Lang Publishing Inc
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 292 S.
- Masse: H16.1 cm x B23.7 cm x D2.4 cm 632 g
- Auflage: 2 Revised edition
- Abbildungen: Illustrations
- Gewicht: 632
- Sonstiges: General (US: Trade)
Über den Autor
The Author: William L. Benoit received his Ph.D. in communication from Wayne State University. He is Professor of Communication at the University of Missouri, and is frequently called upon as an expert by the news media during political campaigns.
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