Towards a new order in the global automotive industry: How Asian companies catch up to their western peers
The global automotive industry faces the most influential changes since the revolutionary introduction of mass production a century ago. Latecomer firms from Asia are challenging the western incumbents. They can change the rules of the game in the industry by leapfrogging several steps in their development process.This study seeks to contribute to the discussion of latecomer firms by gaining insights into the catch up processes of five automotive companies in the passenger car segment, namely BYD (PRC), Chery (PRC), Geely (PRC), Tata Motors (India) and Mahindra & Mahindra (India). Based on learning theories and the core processes of car m…
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Produktdetails
- ISBN: 978-3-95489-108-5
- EAN: 9783954891085
- Produktnummer: 15218407
- Verlag: Anchor Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 134 S.
- Masse: H27.0 cm x B19.0 cm x D0.9 cm 336 g
- Abbildungen: Paperback
- Gewicht: 336
Über den Autor
Daniel Wäldchen was born in Salzgitter, Germany in 1985. He completed his studies at the Ostfalia University of Applied Sciences (Wolfsburg) and the Berlin School of Economics and Law with a Master's degree in International Business and Consulting. He gained several years of practical experience in the automotive industry which has always been in the focus of his interest. Currently the author is writing a Ph.D. thesis at the Bundeswehr University Munich.
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