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Henry Chesbrough

Open Business Models

How to Thrive in the New Innovation Landscape

Buch

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.In Open Business Models, Chesbrough takes readers to the next step-explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how… Mehr

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Produktdetails


  • ISBN: 978-1-4221-0427-9
  • EAN: 9781422104279
  • Produktnummer: 2358566
  • Verlag: Ingram Publishers Services
  • Sprache: Englisch
  • Erscheinungsjahr: 2006
  • Seitenangabe: 272 S.
  • Masse: H24.1 cm x B16.5 cm x D2.5 cm 590 g
  • Abbildungen: Illustrations
  • Gewicht: 590

Über den Autor


Henry Chesbrough is Adjunct Professor at the Haas School of Business at the University of California at Berkeley, and Executive Director of the Center for Open Innovation at the Institute of Management, Innovation, and Organization (also at Haas).

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