Small Business Management
The aim of this text is to familiarize students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
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Produktdetails
Weitere Autoren: Reboud, Sophie
- ISBN: 978-0-7346-1224-3
- EAN: 9780734612243
- Produktnummer: 17087738
- Verlag: Tilde Pub And Distribution
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 480 S.
- Masse: H25.4 cm x B20.5 cm x D3.0 cm 1'011 g
- Auflage: 3. A.
- Gewicht: 1011
Über den Autor
Tim Mazzarol is Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia, Australia. Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.
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