Companies on a Mission
Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably
Let your social and environmental conscience be your guide can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles-with a twist-to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven a…
Mehr
CHF 36.75
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-0-8047-7428-4
- EAN: 9780804774284
- Produktnummer: 23012770
- Verlag: Stanford University Press
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 272 S.
- Plattform: EPUB
- Masse: 919 KB
- Auflage: 1. Auflage
Über den Autor
Michael V. Russo Foreword by L. Hunter Lovins
1 weiteres Werk von Michael V. Russo:
Bewertungen
Anmelden