Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment
The way people buy has gone through a massive revolution in recentyears: thanks to blogs, review sites and chat rooms, we no longer haveto rely on what a company says about its products and services - we canread what our fellow consumers think about what they've bought, andmake our own decisions bearing those views in minds. The result?Empowered customers who know exactly what they want and who can nowexplore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing,David Brain and Martin Thomas explain what marketers, advertisers andbrand s…
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Produktdetails
Weitere Autoren: Brain, David
- ISBN: 978-1-4081-0595-5
- EAN: 9781408105955
- Produktnummer: 3732295
- Verlag: A & C Black Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 208 S.
- Masse: H23.0 cm x B16.1 cm x D1.5 cm 281 g
- Auflage: New
- Gewicht: 281
Über den Autor
Martin Thomas, David Brain
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