A Guide to Preparing Cost-Effective Press Releases
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can super charge an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and exp…
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Produktdetails
Weitere Autoren: Loeffler, Robert H
- ISBN: 978-1-317-76534-9
- EAN: 9781317765349
- Produktnummer: 17028461
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 130 S.
- Plattform: EPUB
- Masse: 1'962 KB
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