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Robert S. Kaplan

The Balanced Scorecard

Translating Strategy Into Action

Buch

Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show… Mehr

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Produktdetails


Weitere Autoren: Norton, David P.
  • ISBN: 978-0-87584-651-4
  • EAN: 9780875846514
  • Produktnummer: 7807341
  • Verlag: Ingram Publisher Services
  • Sprache: Englisch
  • Erscheinungsjahr: 1996
  • Seitenangabe: 336 S.
  • Masse: H24.4 cm x B16.6 cm x D2.9 cm 649 g
  • Abbildungen: Mit Abb. u. Tab.
  • Gewicht: 649

Über den Autor


Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.

33 weitere Werke von Robert S. Kaplan:


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