Evelyn Ehrlich

The Financial Services Marketing Handbook

Tactics and Techniques That Produce Results

Buch

praise for the financial services marketing handbookMuch has changed in financial marketing in the last few years-yetthe fundamental principles of success endure. I highly recommendThe Financial Services Marketing Handbook, Second Edition. It isboth a valuable, comprehensive resource as well as a well-organized road map for financial services marketers to tap as they navigate their brands through the environmental and technological changes that our industry faces today. My advice: read it and keep it.-Bill Wreaks, Chief Executive Officer, The Gramercy Institute; Publishers of The Journal of Financial Advertising & MarketingAn ambitious, e… Mehr

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Produktdetails

Weitere Autoren: Fanelli, Duke

ISBN: 978-1-118-06571-6
EAN: 9781118065716
Produktnummer: 12044231
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 208 S.
Masse: H25.8 cm x B18.5 cm x D1.9 cm 528 g
Auflage: 2. A.
Gewicht: 528

Über den Autor

Evelyn Ehrlich, PhD, is President of EC Communications, a marketing consulting firm that has specialized in financial services since 1982. Her clients have included AXA Advisors, BNY Mellon, JPMorgan Chase, Merrill Lynch, and other leading financial institutions. Ehrlich currently teaches financial services marketing at New York University and has previously taught at Baruch College and the University of Vermont. She has been a speaker for private companies and trade groups, including the Financial Planning Association, the Financial Communications Forum, the Financial Services Marketing Conference, and others.Louis Duke Fanelli has more than thirty years of experience in marketing and financial services. He is currently Senior Vice President, Marketing and Communication for the ANA (Association of National Advertisers), the leading association for client-side marketers. Prior to joining ANA, he served as CMO for Edelman Financial Services, Fairfax, Virginia, a leading independent advisory firm. Earlier, he was a VP of Marketing for AXA Equitable Life Insurance Co., New York. Prior to joining AXA, he spent nearly fifteen years in various communication, marketing, and business leadership positions at Chase. He began his career as a journalist.