Colin Barrow
Business Plans For Dummies
Ebook (EPUB Format)
Map out a realistic business plan from scratch - and see your business vision become a reality Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researchingcustomer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start. Realise your long-term goals - understand what you want from your business and where you are headed Check out the competition - practise the late…
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Beschreibung
Map out a realistic business plan from scratch - and see your business vision become a reality Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researchingcustomer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start. Realise your long-term goals - understand what you want from your business and where you are headed Check out the competition - practise the latest market research techniques to best position your business Sort out your finances - construct a value chain, examine your cash-flow and calculate a sensible budget Prepare for change - learn to read cultural, political and technological trends and develop strategic alternatives Establish yourself - raise venture capital and market share, expand your workforce and plan the next stage for your business Open the book and find: Tips on writing a motivational mission statement Details of the latest consumer trends and online research resources How to seize lucrative opportunities before your competitors Forecasting and budgeting strategies for all businesses Guidance on managing more than one product Advice on hiring and firing Ways to adapt your business model to economic change How to sell up and move on Learn to: Put together a watertight business strategy Plan achievable business goals Take advantage of the latest technology and marketing trends
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Produktdetails
Weitere Autoren: Peterson, Steven D. / Tiffany, Paul
- ISBN: 978-1-119-99755-9
- EAN: 9781119997559
- Produktnummer: 13852174
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 436 S.
- Plattform: EPUB
- Masse: 18'972 KB
- Auflage: 2. Aufl.
Über den Autor
Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and the bestselling author of Starting a Business For Dummies.
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