Tribes
We Need You to Lead Us
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media g…
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Produktdetails
- ISBN: 978-1-59184-233-0
- EAN: 9781591842330
- Produktnummer: 19385168
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 160 S.
- Masse: H18.5 cm x B13.4 cm x D2.2 cm 216 g
- Gewicht: 216
Über den Autor
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.
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