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Lei (Hrsg.) Guo

The Power of Information Networks

New Directions for Agenda Setting

Ebook (EPUB Format)

The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving m… Mehr

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Produktdetails


Weitere Autoren: Mccombs, Maxwell (Hrsg.)
  • ISBN: 978-1-317-53723-6
  • EAN: 9781317537236
  • Produktnummer: 19571937
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 254 S.
  • Plattform: EPUB
  • Abbildungen: 27 schwarz-weiße Abbildungen, 27 schwarz-weiße Zeichnungen, 46 schwarz-weiße Tabellen

Über den Autor


Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo's research focuses mainly on agenda-setting theory, alternative media, and international communication. Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.

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