Evolving Business Models
How CEOs Transform Traditional Companies
This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefin…
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Produktdetails
Weitere Autoren: Franz, Christoph (Hrsg.) / Herrmann, Andreas (Hrsg.)
- ISBN: 978-3-319-84052-9
- EAN: 9783319840529
- Produktnummer: 28476030
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 232 S.
- Masse: H23.3 cm x B15.4 cm x D2.0 cm 364 g
- Auflage: Softcover reprint of the original 1st ed. 2017
- Abbildungen: Paperback
- Gewicht: 364
Über den Autor
Dr. Christoph Franz is Chairman of the Supervisory Board, Roche Holding Ltd. Prof. Dr. Thomas Bieger is President of the University of St. Gallen, Switzerland.Prof. Dr. Andreas Herrmann is Director of the Institute of Customer Insight at the University of St. Gallen, Switzerland.
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How CEOs Transform Traditional Companies
How CEOs Transform Traditional Companies
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