Superior Customer Value
Finding and Keeping Customers in the Now Economy
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Produktdetails
- ISBN: 978-0-8153-9093-0
- EAN: 9780815390930
- Produktnummer: 26127284
- Verlag: Taylor & Francis Inc
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 206 S.
- Masse: H15.2 cm x B22.6 cm x D2.7 cm 340 g
- Auflage: 4 New edition
- Abbildungen: 16 Line drawings, black and white; 3 Halftones, black and white; 19 Tables, black and white; 19 Illustrations, black and white
- Gewicht: 340
Über den Autor
Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.
1 weiteres Werk von Weinstein, Art (Nova Southeastern University, USA):
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