Profit Maximization Through Customer Relationship Marketing
Measurement, Prediction, and Implementation
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensur…
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Produktdetails
Weitere Autoren: Keiningham, Timothy (Hrsg.) / Bejou, David (Hrsg.)
- ISBN: 978-1-317-99332-2
- EAN: 9781317993322
- Produktnummer: 33100621
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 152 S.
- Plattform: EPUB
- Masse: 2'502 KB
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