Arts Marketing Insights
The Dynamics of Building and Retaining Performing Arts Audiences
Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of valuable customer to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels.…
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Produktdetails
- ISBN: 978-0-7879-7844-0
- EAN: 9780787978440
- Produktnummer: 2475275
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 320 S.
- Masse: H23.7 cm x B16.3 cm x D2.8 cm 522 g
- Gewicht: 522
- Sonstiges: Undergraduate
Über den Autor
Joanne Bernstein is the executive director of Lake Forest Symphony in Illinois.
2 weitere Werke von Joanne Scheff Bernstein:
Arts Marketing Insights
The Dynamics of Building and Retaining Performing Arts Audiences
The Dynamics of Building and Retaining Performing Arts Audiences
Ebook (PDF Format)
CHF 19.00
Arts Marketing Insights
The Dynamics of Building and Retaining Performing Arts Audiences
The Dynamics of Building and Retaining Performing Arts Audiences
Ebook (EPUB Format)
CHF 19.00
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