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Jingxuan Zheng

Brand Platform in the Professional Sport Industry

Sustaining Growth through Innovation

Buch

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues - which has focused on protection and exploitation of league content - inefficient, and calls for a new model to integrate new media into the market. By in… Mehr

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Produktdetails


Weitere Autoren: Mason, Daniel S.
  • ISBN: 978-3-319-90352-1
  • EAN: 9783319903521
  • Produktnummer: 27100392
  • Verlag: Springer-Verlag GmbH
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 104 S.
  • Masse: H22.1 cm x B15.1 cm x D1.5 cm 287 g
  • Auflage: 2018
  • Abbildungen: Book; 30 schwarz-weiße Abbildungen, Bibliographie
  • Gewicht: 287

Über den Autor


Jingxuan Zheng is a PhD student in the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. His research interests focus on the interrelationships between and among professional sports entities, the media, and other stakeholders.Daniel S. Mason is a professor in the Faculty of  Kinesiology, Sport, and Recreation at the University of Alberta. His research examines sports leagues and their stakeholders, including franchises, cities, and the media. 

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