The Codes of Advertising
Fetishism and the Political Economy of Meaning in the Consumer Society
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "e;work"e; for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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Produktdetails
- ISBN: 978-1-135-21302-2
- EAN: 9781135213022
- Produktnummer: 17021065
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 8'403 KB
Über den Autor
Sut Jhally teaches at the University of Massachusetts at Amherst.
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